This marked an important recognition that YouTube now plays a vital role in shaping cultural trends, defining hit songs ahead of radio programmers. Matt and Kim organised the record, it was performed at the Rensselaer Polytechnic Institutes Houston Field House arena in Troy, New York on 11 February 2013. The time it took for Harlem Shake to hit 1 billion views is half the time Gangnam Style took to hit 1 billion views and almost a sixth of the time that it took Call Me Maybe. There is a strong vein of humour running through each video that is not dependent on language, further increasing its potential to spread virally.īy February 15, about 40,000 Harlem Shake spinoff videos had been uploaded, generating over 700 million views.įrom the day when the first video was uploaded until it hit 1 billion views, the videos were accumulating an average of more than 20 million views a day. Moreover, there is a level playing field for celebrities and fans alike, with no guarantee of success for either group. In its simplest form, it could be made with just one person 16 a more sophisticated version might even involve a crowded stadium. Nonetheless, the simplicity of the concept allows fans considerable scope in creating their own distinctive variant and making their mark, while retaining the basic elements. Typically, but not always, the video will end by converting to slow motion on the feline growl. When the bass drops, the video cuts to the entire group dancing for the rest of the video.Īdditionally, in the second half of the video, people often wear either a minimum of clothes or outlandish outfits or costumes while wielding strange props.
Usually, a video begins with one person (often helmeted or masked) dancing to the song alone for 15 seconds, surrounded by other people not paying attention or seemingly unaware of the dancing individual. The video opens with the first use of the Harlem Shake meme, 3 6 and started a viral trend of people uploading their own Harlem Shake videos to YouTube.īaauers song starts with a 15-second intro, a bass drop, then 15 seconds with the bass, and a lion roar at the end of the first 30 seconds.
The video featured the character Pink Guy from The Filthy Frank Show entitled Filthy Compilation 6 - Smell My Fingers, 6 7 8 which featured a section where several costumed people danced to the song Harlem Shake by Baauer.
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